The same micro-negotiations mechanism coordinated across real life and the Web will be facilitated by the Platform for the mobile phone users. It would help customers negotiate discounts at restaurants they are passing buy, pay for bus transit, or get special offers from the fashion outlets: all done mostly automatically.
Apparently, with Newspass service, Google is addressing the tactical problem of its falling market share in news search. Strategically, the service will help revive the struggling news industry. On yet another strategic level, the importance of Newspass for Google is that it's a step towards "micro-negotiations" component of the Platform.