Thursday, June 17, 2010

Firefox Sync

Mozilla announced yesterday that its Firefox Sync will be integrated in the Firefox 4 browser.

Sync will be an integrated (opt-in, of course) feature of Firefox 4. It makes your bookmarks, history, Awesome Bar intelligence, passwords, form-fill data and open tabs accessible from Firefox running on other computers and mobile phones.

Mozilla is taking a step in strategically right direction - this is the step towards the Platform. Mozilla senses that the mobile access devices have become mature enough to allow this to happen. The race is on!

And unlike cloud services that use your data to track your travels throughout the Web for ad targeting or other purposes, Firefox Sync encrypts all of your data before sending it to the server

Mozilla should not shy away from advertising - this is where the money is. The winning Platform will allow users to control how they are advertised to and to get their share of ad revenues.

The leading players - Google, Apple, Microsoft, Facebook, Twitter - are all building the components of the emerging Platform. What Mozilla is establishing with Firefox Sync is one of the essential elements of the Platform.

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